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the client is a freelance copywriter and communication expert. She asked for a very recognisable and personable logo.
I worked on her features to make the icon and handwritten the top wordmark mimicking her writing.
these prominent lips are not just a characteristic of the client but a visual indicator, in a fresh and fun way that the business is about communication.
her target is young and varied, mostly social media-based.
after the logo, the client asked for a social media package to create a visual identity for her Instagram profile.
I then created using the logo palette and visual elements templates for her IG stories and feed, covers for the highlight tab and a pattern that she could use as background.
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