Parole di Storie is a website for children's storytelling. theater performers read tales and fables that kids can download and listen to.
This is the visual identity project I did for them.
Working with typography is a real joy for me. Oh, do I love typography.
Who says that Comic Sans* is a horrible font?
I will get a tat in Comic Sans saying Helvetica, one day.
There are no ugly fonts in my opinion just misuse of them.
* no this is not comic sans... haters, it's just my handwriting
this was a peculiar brief. the client wanted a real narrative in this project.
after pitching few ideas we decided to go for a logo and 9 sub-logos
the name means "words from stories".
the logo consists of a page and the name.
in the sub-logos, I used different fonts to make characters that could be used in the website as buttons. I assigned each character's colors and they each steal the "e" from the logo. in Italian you can cut the last vocal of a noun and it something that is widely used in fables and tales.