PrEP is a graphic project for social media.
cute colors and a shock value on social media can go a long way.
this campaign was targeted at people owing their sexuality and have a free approach to sex. a second target was those people who have risky behaviors out of a lack of information.
words like "slut" and "dick" are part of the conversation we have around sex and I decided to go for a very personable and genuine approach.
PrEP (pre-exposure prophylaxis) is medicine people at risk for HIV (honestly whoever has unprotected sex, yes even just that one time) take to prevent getting HIV from sex or injection drug use. When taken as prescribed, PrEP is highly effective for preventing HIV.